Marie Claire’s popular Naked issue, in aid of Blow the Whistle (BTW) and supported by 1st For Women Insurance is on sale now. Featuring 35 local celebrities in the nude, the issue aims to raise awareness of Blow the Whistle’s support of women that are victims of rape and abuse.
‘This is probably one of our most powerful Naked issues yet,’ says Aspasia Karras, editor of Marie Claire. ‘We are all vulnerable and naked in the face of the high rate of violent and sexual crime in South Africa against women and children. This campaign aims to give a voice to the many thousands who suffer daily. Our aim is simple; to raise awareness and allow those who are victims to feel safe and come forward and speak up!”
Anti-rape initiative, Blow the Whistle is a national campaign focused on the empowerment of women and children in the face of the incidence of rape and abuse, by giving them the platforms necessary to feel safe. They have developed an app that allows users to select four Guardians to watch over them wherever they are. The app, which can be downloaded on Whistle.co.za, has a private panic button that sends a notification to the Guardians when pressed. The app is also equipped with a journey-monitoring function, allowing users to load their journey details, as well as the amount of time it should take them to get there. If the timer runs out without the journey being cancelled or extended, a notification will be sent to the users Guardians, along with the coordinates and address of their current location. BTW has also produced small and unobtrusive whistles to blow to attract attention when one is in need of help.
Robyn Farrell, the executive head of 1st for Women Insurance and a trustee of the 1st for Women Foundation says: “We are proud to sponsor Marie Claire’s Naked campaign. We believe that it cuts through the charity clutter and makes a bold statement – it exposes the naked truth of the rape epidemic and forces South Africans to pay attention and start a conversation. The purpose of the campaign aligns with the aim of the 1st for Women Foundation which has, since its inception in 2005, donated over R30 million to a number of women-related charity organisations that focus on assisting survivors of gender-based violence and making the HPV vaccine more accessible to South African women.”
How to get involved:
· Share your voice! Speak up and tell others to do the same.
Marie Claire has created a picture gallery on its website (Marieclaire.co.za), where readers can post their message of support or opinion on sexual violence. This gallery will be shared on Marie Claire’s Facebook page. To drive engagement and more discussion; 1st For Women Insurance will donate R10 000 towards The DNA Project when the Facebook gallery reaches 1 000 shares.
· Donate: SMS the word 'WHISTLE' to 38157 to make a donation of R10 towards BTW.
· Buy a whistle for R36 from The Cross Trainer stores or from hotels in the Legacy Group around South Africa. (For more information, visit Whistle.co.za)
Showbiz In Full HD spoke to actress Leandie du Randt at the launch of the Marie Claire Naked Issue and got her thoughts and reasons for being part of it. Listen below.
For a full gallery of pictures from the launch and more click HERE
It all began over a year ago when Tata Madiba's right hand lady, Zelda La Grange, challenged Carolyn Steyn to make 67 blankets for Nelson Mandela Day. Carolyn agreed to the challenge and after much thought realised that she could not manage this mammoth task single-handed, thus calling on some of her friends and celebrities to join her on her mission. Word soon spread and so far over 9000 blankets have been knitted and crocheted with love and given to the needy
This year the aim is 21 000 blankets and a host of well-known faces have already taken up the challenge including Sophie Ndaba; Miss South Africa Ziphozakhe Zokufa; Anele Mdoda; Gareth Cliff; Johnny Clegg; the cast of Generations, Melinda Bam and Dr Precious Moloi-Motsepe.
In this 21st year of democracy, South Africans are encouraged to knit or crochet a blanket. These will be spread across the lawns of the Union Buildings in Pretoria at the feet of the Nelson Mandela statue before being donated to charity organisations around the country.
Schools throughout the country are encouraged to take part and could share more than R650 000 in cash prizes with twenty one schools standing a chance to win one of R21 000 prizes sponsored by Cell C.
In addition founder Carolyn Steyn has donated a cash prize of R210 000 in her personal capacity for the participating school who produces the most single bed size blankets.
Ordinary South Africans – from top CEOs, to community leaders and politicians – will be called upon to make their contribution by delivering a blanket or adopting a knitter to do it on their behalf. Corporates are also encouraged to ask their staff to volunteer to produce blankets and provide the yarn and tools to assist them.
Knitters who post a selfie of themselves knitting on 67 Blankets’ social pages could win one of three Amber Gold, Huawei Mate 7 mobile handsets valued at R 6000 each. Post your selfie on @67Blankets and @CellC with the tags #Believe, #EPIC and #67Blankets.
In addition to Cell C, the following organisations have generously supported the campaign: Airlink, Stuttafords Van Lines, Saprotex, Juandre Distributors and Huawei.
It doesn't matter if you are young or old, male or female...everyone need to be part of the Knitwit Revolution. Let's keep South Africa warm stitch by stitch!
After Tannie Evita’s #CommitYourSelfie campaign against corruption and pessimism in SA developed into a tsunami of support on Twitter @TannieEvita, with Selfies being emailed to EvitaSelfie@gmail.com, Evita was inspired to write the lyrics to an anthem. Karen Zoid and Paul Morrissey have arranged the music and recorded the anthem called A Song for Tomorrow, with fellow artists Zolani Mahola, choirs and other stars, just in time for the opening of Parliament this Thursday 12th February and the President’s State of the Nation address.
All South Africans are encouraged to join the national call to action by taking a selfie of themselves holding a sign that states #CommitYourSelfie and saying what part of their lives they want to see enriched by all the money corruptly lost, to be paid back - so that health, welfare, education, children, homes, hospitals, schools, transport, justice, safety, environment, electricity, water and hundreds of other pillars of our society can benefit for all in a better future for all. Let the people lead and maybe the government will follow.
Join the movement and prove your'selfie' now!
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