When Hamleys first started selling toys in London, Westminster Bridge had just opened to traffic – horse and cart that is – and gas lights would not illuminate the city’s streets for another half a century. The year was 1760.
William Hamley filled his cramped Holborn shop with every toy he could find – the sort of toys that would make a child smile from ear to ear, the sort of toys that define a generation.
His dream was to own the finest toy shop in the world.
And so Hamley’s first toy shop was a treasure trove of rag dolls and tin soldiers, hoops and wooden horses, he even called it the ‘Noah’s Ark’, so brimming was it with goodies!
Today, with over 255 years of experience in bringing smiles and laughter to children, Hamleys is known and trusted all over the world.
Hamleys rich history began with William Hamley, a Cornishman from Bodmin, England. William Hamley dreamed of “The Finest Toy Shop in the World” when opening his toy shop at Holborn, London in 1760.
Today, Hamleys extends significantly further than the famous London toy shop, with millions of
families visiting our toy shops around the world and will be heading to South Africa in August 2015.
As a unique brand they love creating experiences and memories for their customers by bringing toys to life. "We are proud to be creating an environment that is enjoyable, fun and exciting for children and adults alike!"
If you think back to when you were a child you will remember that incredible feeling of excitement you felt upon entering a toy shop; the bursting anticipation and uncontrollable smile that spread from ear to ear and a longing to run from corner to corner and take it all in. This feeling is every day, from the moment the Hamleys doors open, a world of wonderment and excitement is released and our job of delivering the Hamleys Experience begins: whether it is getting a high five from Hamley Bear, meeting some of your favourite characters, taking part in a toy demonstration or attending one of our special events.
The toys may have changed, but if he were here today, we're sure William Hamley would recognise the same delighted faces as he guided you round the shop he dreamt of as a boy.
Welcome to Hamleys,The Finest Toy Shop in the World!
Opening at Greenstone Mall August 20th 2015.
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