As we know, all is not well in many parts of the world and we are individually trying to figure a way to make a difference in the best way we can. Finances are usually required, which many don’t have to give and the cycle of uncertainty about how to bring about change perpetuates.
What if … you could give to charity without having to put your hand in your pocket?
Allow me to introduce you to the #WhatIfchallenge and entice your involvement in “actively” giving charity and then helping encourage others to do the same.
Different.org, a crowdfunding philanthropy platform, is empowering South Africa’s sporting community and active citizens to make their training contribute towards positive change in our country. Their current #WhatIfChallenge campaign rewards physical exercise with monetary allocations towards five prominent local non-profits. Those visionary organisations who dedicate themselves wholeheartedly to carrying out truly life changing work in communities across the country.
Simply registering as an Activist on the Different.org portal ensures that R100 gets instantly allocated to a charity of choice. For an ordinary morning run or ride, an Activist has the potential to get up to R800 allocated to a Non Profit. It’s really that easy - and exciting.
The five non-profits are HospiceWits, Cotlands, Wildlands, Rhiza Babuyile and Rays of Hope - and each of these organisations have a great track record of making a positive impact in the respective communities that they serve.
All the allocated money goes to the non-profit - there are no fees, charges or hidden costs, which is pretty unique in the crowdfunding world. This really is all about showing that people can make a difference without it costing them anything.
Says Ryan Sobey, Head of Operations at Different.org: “All our funding comes from Different Life which offers life insurance with a difference using a unique online platform. Not only is insurance made simple, inexpensive, effective, but Different Life cover makes you an instant philanthropist. It’s insurance with a feel good factor that sees every client partake in the Different Donation programme. The first monthly payment – and the first payment every year – becomes a Different Donation, allocated to a good cause of choice through Different.org. But you do not have to be a Different Life client to help allocate Different.org’s funds. Anyone can register.”
How can you get involved and help spread the word
Becoming an activist begins with your registration on Different.org crowd funding platform and in so doing you register your support for a particular #WhatifChallenge Not for Profit campaign. You have the option of participating in various #WhatIfChallenge challenges where you run, ride or swim pre-set distances. Activities can either be shared on social networks with a picture of you in action or a snap shot of your distance complete through your personal tracking, like GPS Cycling and Running App, Strava. When you register on Different.org can participate in the campaign and thereby have up to R800 allocated to a Not for Profit of their choice. In so doing you know you are influencing a beneficiary group you care about.
Sharing your training data across Facebook, Twitter or Instagram with the hashtag #WhatIfChallenge in each challenge, proving your participation and also inspiring your friends and family to participate and join the movement, will resulting in us collectively raising even more money for the Non Profits.
To learn more about how to become a #WhatifChallenge Activist, visit: www.different.org/hero-kickstart to access a digital toolbox of tutorials and videos which contain all you need to know about:
How to become an activist
Completing #Whatif challenges
Using video to inspire your donors
Asking (nicely) for donations
Five tips to fund your project
Giving great feedback to your donors
“Make sure you check out our website’s blog. It is a source of inspiration to many, detailing the personal stories of quiet heroes, those who have exerted both small and enormous physical effort to raise funds through their sporting activities. It shines a light on the heart-warming work of the various non-profits supported by Different.org and even provides training tips for sporting enthusiasts” concludes Sobey.
Use your training to make difference. To sign up as an Activist go to www.different.org
Click here to view the ‘How to become an activist video’.
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