A once-off pop-up store for good has opened for a limited run in the gallery space at the newly renovated 44 Stanley Avenue design precinct in Johannesburg.
LiFT for Orange Babies is a beautifully curated pop-up space that features an eclectic array of work donated by artists and designers as part of a fundraising initiative for Orange Babies, an organisation that believes that no babies should be born with HIV.
Among those who have so generously contributed to LiFT for Orange Babies are designers Kirsten Goss, Missibaba, Pichulik, Tshepo the JeanMaker, Lunar, Black Coffee and Gert-Johan Coetzee as well as fine artists Robyn Penn, Hannah Paton, Sam Nhlengethwa, Abe Opperman, Guy du Toit, Mark Lewis, Danny Myburgh, Anthony Shapiro, Yuill Damaso and Haidee Nel and furniture designers Joe Paine, La Grange and Leonardo + Metaphor. Their contributions join those of over 50 others to create a retail experience that is as much a showcase of South African creativity as it is an important fundraiser.
Since originally conceived in the late 90s by Baba Sylla, a Netherlands-based Senegalese activist, Orange Babies has initiated multiple projects in South Africa, Zambia and Namibia. “LiFT for Orange Babies is a true opportunity to exercise, with pleasure, one’s solidarity,” she says.
“LiFT for Orange Babies is about building HOPE for the future while celebrating the beauty around us through art and fashion,” adds Audrey Mothupi, Orange Babies South Africa chairperson. “Everyone who joins the movement, lays the foundation towards an HIV /Aids free generation while LIFT'ing our babies into a new world. I would encourage everyone to make time to stop by and shop, and invest in a bright future.”
LiFT for Orange Babies is the result of a collaboration between several of South Africa’s leading creatives across different spheres – A Better World Network, Metaphor Design, Breinstorm Brand Architects, The Rare Library, 44 Stanley, Room Service Co., and Adrienne Feldner, who originally helped launch Orange Babies in South Africa.
“LiFT for Orange Babies is a tangible manifestation of our joint belief that sitting idly by is not an option,” says Sam Manclark, Director of A Better World Network.
“The unique pop-up shop offers a selection of diverse products that don’t often come together in a single retail experience. It’s the perfect place to support South African design and Orange Babies and we look forward to welcoming everyone into the space.”
100% of the proceeds from the sale of each and every single item will go towards Orange Babies. The pop-up shop will run from the 21 September to 20 November 2016 and new additions to the stock will be added over that period.
For an updated list of contributors who have opened their hearts to LiFT for Orange Babies go to http://www.liftstore.co.za or follow @liftcabinet on twitter and instagram
Motorsports’ Mad Mike Heads to Mzansi
Off the back of appearances in Formula Drift in Canada and the US, Kiwi Drifting Sensation , ‘Mad’ Mike Whiddett makes his way to South Africa to thrill local fans.
Cape Town (South Africa) – ‘Mad’ Mike’ Whiddett has drifted a car up a mountain range in his native New Zealand and powerslid across a frozen lake in Japan and now he’s set to excite South Africa’s drifting enthusiasts, as he heads to our shores in September.
“I’ve heard so much about the South African fans and I can’t wait to get out there. I've seen the local SA drift scene in clips and it looks like a whole lot of fun,” said Whiddett from Japan where he was participating in Formula Drift. “I’m pumped to showcase what the Mazda RX8 is capable of and meet the fans first hand.”
Whiddett’s car, a 2004 MAZDA RX8 dubbed the ‘BADBUL,’ is being shipped directly from his appearance at the Goodwood Festival of Speed.
“The BADBUL is our three-rotor turbo machine, equipped with the best products on the market. It has just finished wowing the crowds in the UK for Goodwood Festival of Speed where we took home the coveted 'Driver of the Event' award,” Whiddett said. ”High horsepower, killer sound - I know it will be well received in South Africa. “
The ‘Mad Mike’ moniker hails from early on in his motorsport career – something he was called whilst participating in a freestyle motocross event. Although he hated being called ‘Mad Mike’ in the beginning and thought it was pretty cheesy, it stuck. He thinks it’s rather cool now.
Whiddett will be in South Africa to appear at two events – Wheels of Fury on the 17th of September at Grand West in Cape Town and then the SupaDrift Series at Carnival City on the 24th of September. He’ll also be filming an episode of his reality series ‘My Mad Mike Life’ while in the country.
It’s a maiden trip to Africa for Whiddett. “I’m stoked to head over to get amongst the local drivers and drive scene,” he said. “For me this trip is an exploration of both South Africa and its culture as much as it’s a motorsports trip.”
For more info head to: www.redbull.co.za/madmike
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