The Rugby World Cup is around the corner and “Destiny is knocking again. When we stand together we are unstoppable…” That’s according to the #HomeGroundAdvantage SA Rugby social media campaign for the RWC. And that’s Tsogo Sun’s commitment to the Springboks as they celebrate 20 years since South Africa’s first RWC win and prepare to battle it out for the top trophy in world rugby for the third time.
“We have been partners with SA Rugby since our RWC win in 1995 – and we’re proud to Get Behind the Boks through our “Fly The Flag” initiative, which will run alongside the SA Rugby campaign as a powerful demonstration of support for the Springboks,” says Tsogo Sun’s Director of Marketing Noëleen Bruton.
For a two month period, the public will be invited to sign a good luck message to the Springboks on a ribbon, using one of the ribbon devices at Tsogo Sun properties around the country. These ribbons will then be sewn together to form a 3m x 8m flag that will be displayed on the Montecasino Piazza. A smaller replica of this flag will also be handed over at the Springbok send-off ceremony at Montecasino on 11 September.
The ‘Fly The Flag” campaign runs from 24 June to 25 August when all the signed ribbons will be collected and assembled to create the flag. For a week before the send-off ceremony, the flag will be on display at Montecasino to build further support for the Springboks.
“We’ve created a campaign that would give Springbok fans the chance to do something tangible in support of their team; to be involved in a unifying project that will no doubt be inspiring and encouraging for the Boks as they face this mighty challenge,” says Bruton.
Another exciting competition that also forms part of the Tsogo Sun RWC initiatives is campaign where a fan and five friends can win a weekend at the Palazzo Penthouse to watch the final game at Montecasino Boktown, as well as a host of great prizes from major sponsors, simply by posting the best Springbok supporters selfie.
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