Marie Claire’s popular Naked issue, in aid of Blow the Whistle (BTW) and supported by 1st For Women Insurance is on sale now. Featuring 35 local celebrities in the nude, the issue aims to raise awareness of Blow the Whistle’s support of women that are victims of rape and abuse.
‘This is probably one of our most powerful Naked issues yet,’ says Aspasia Karras, editor of Marie Claire. ‘We are all vulnerable and naked in the face of the high rate of violent and sexual crime in South Africa against women and children. This campaign aims to give a voice to the many thousands who suffer daily. Our aim is simple; to raise awareness and allow those who are victims to feel safe and come forward and speak up!”
Anti-rape initiative, Blow the Whistle is a national campaign focused on the empowerment of women and children in the face of the incidence of rape and abuse, by giving them the platforms necessary to feel safe. They have developed an app that allows users to select four Guardians to watch over them wherever they are. The app, which can be downloaded on Whistle.co.za, has a private panic button that sends a notification to the Guardians when pressed. The app is also equipped with a journey-monitoring function, allowing users to load their journey details, as well as the amount of time it should take them to get there. If the timer runs out without the journey being cancelled or extended, a notification will be sent to the users Guardians, along with the coordinates and address of their current location. BTW has also produced small and unobtrusive whistles to blow to attract attention when one is in need of help.
Robyn Farrell, the executive head of 1st for Women Insurance and a trustee of the 1st for Women Foundation says: “We are proud to sponsor Marie Claire’s Naked campaign. We believe that it cuts through the charity clutter and makes a bold statement – it exposes the naked truth of the rape epidemic and forces South Africans to pay attention and start a conversation. The purpose of the campaign aligns with the aim of the 1st for Women Foundation which has, since its inception in 2005, donated over R30 million to a number of women-related charity organisations that focus on assisting survivors of gender-based violence and making the HPV vaccine more accessible to South African women.”
How to get involved:
· Share your voice! Speak up and tell others to do the same.
Marie Claire has created a picture gallery on its website (Marieclaire.co.za), where readers can post their message of support or opinion on sexual violence. This gallery will be shared on Marie Claire’s Facebook page. To drive engagement and more discussion; 1st For Women Insurance will donate R10 000 towards The DNA Project when the Facebook gallery reaches 1 000 shares.
· Donate: SMS the word 'WHISTLE' to 38157 to make a donation of R10 towards BTW.
· Buy a whistle for R36 from The Cross Trainer stores or from hotels in the Legacy Group around South Africa. (For more information, visit Whistle.co.za)
Showbiz In Full HD spoke to actress Leandie du Randt at the launch of the Marie Claire Naked Issue and got her thoughts and reasons for being part of it. Listen below.
For a full gallery of pictures from the launch and more click HERE
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